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Like many outdoor businesses, has many different types of people visiting their site - and what the fervor of those who want to contact them about can vary widely.

That's why they decided to go deeper than one-size-fits-all approach. Below is a beautiful hero image and some words explaining what visitors get when they connect with them, you'll find three options: You can request a demo, you can reach a deal rep, or you can contact client support.

Each of these options leads to a separate presentation page, like one of my colleagues below this screenshot. What a great way to cater to the most common needs of your different web visitors.